Catching Up With Amanda Martinez

Amanda Martinez premieres her music video for Liberame (ft. Kellylee Evans) tomorrow. Her latest album Libre is available now.

“I’m excited because we just finished shooting a new music video,” Amanda Martinez says, speaking by phone from Toronto. We are in late September. Almost a year has passed since I first interviewed the singer-songwriter. In that interview, Martinez talked about her journey from knocking on doors to play in clubs around Toronto to performing sold-out shows across North America and releasing four studio albums in-between. 

Estaba Cayendo is the new single from Martinez’s latest album, Libre. For the music video, she partnered with Adrián Ramírez Juárez and Akari Fujiwara, dancers from Canada’s Ballet Jörgen, and famed choreographer Debra Brown, best known for her decades-spanning career with Cirque du Soleil. The dancers had not worked together for months, and it was her first time meeting them. “It was certainly nice to be with everybody and doing something creative.”

Another music video is in the works — actually, it premieres tomorrow. Martinez wrote Liberame with good friend Kellylee Evans, a Juno Award-winning jazz vocalist, two years ago. Martinez and Evans recorded the song together for Libre. Over email, Martinez tells me that the music video had a small crew, with everyone wearing masks when they were not performing. About the song, Martinez says:

“[Liberame] is about being imprisoned by your own fear, and the music video conveys the idea of picking yourself up again and not being afraid to reach out for support. I am really proud of the music and the friendship and experience behind it. Kellylee and I have been through a lot together, and I have been so inspired by how she has overcome so many challenges with so much grace.”

Let’s go back to March

In her March newsletter, Martinez postponed her plans to launch Libre in the United States due to the COVID-19 pandemic. The album launch would have seen Martinez perform in New York, Cleveland, and Chicago. 

“I had just finished getting my U.S. visa to travel,” Martinez says. “And then, we started hearing about how bad Covid was getting. The clubs were starting to shut down. We were waiting and waiting to hear what was going to happen. And then, I got a call from Ohio, and they said they were going to be closing until further notice, and that included my tour dates. Eventually, I was like, with everything that’s happening, I can’t see people going out.”

A flood of questions poured in for Martinez. “What are we going to do financially, and how long is this going on? What do I do with the album? Do I still launch it?” Martinez would launch her album in late October, but it would move forward without a tour. 

Like many other artists, Martinez and her husband, Drew Birston, started playing livestream concerts. I ask Martinez if her April concert for the City of Toronto’s City Hall Live Online series was the first time she performed online. “It was actually. I had never done it before…and it was nerve-wracking.” The experience was very different for Martinez, a singer with twenty years of live performance under her belt. “But it was also fun to see people’s comments on the screen as they were watching us.”

The next month, Martinez performed a Cinco de Mayo concert for another livestream series, Canada Performs. I was lucky to catch the show, which I tell Martinez was a lot of fun to watch.

“That one I got to have a little tequila before we started!”

It would be several months until Martinez performed in-person for a live audience. Her first “real concert” was an outdoor and socially distanced private event. “It felt very healing to do that, versus performing from my phone in my living room.”

In these last eight months, Martinez says she has been doing more online yoga and cooking at home. “And I’m trying to do more artwork with my kids,” she says. “For me, it’s always a struggle to get them off the screen and engaged in other activities we can do together.”

I ask Martinez about the future, specifically if these eight months have made her reconsider her music career.

“Yeah, for sure. We are supporting a family of five. I definitely am considering all my options and relooking at things. It’s tough because I know that’s where my heart is. I’ve been out of doing anything else for the last twenty years. I also do some acting. I have had some acting auditions recently. I have had some shows air, too. I guess I just try to put as much faith in the future as possible and not worry because when I think practically, it doesn’t make sense.”

The future

It is the end of October. A full year has now passed since my first interview with Martinez. She and I talk briefly over email about launching Libre in the United States. Since “everything is up in the air touring-wise,” the album launch will be all digital. Martinez is promoting the album through media interviews and her new music videos. 

“The album will be available in stores through CEN/Sony Orchard, however, I won’t be giving any CD release concerts in person,” Martinez writes. “The album launch is different with the pandemic as it doesn’t involve any touring or traveling, which is where I have the chance to really connect with my audience. I love performing live and certainly miss this big part of the process!”

I ask Martinez what the album means to her and what she hopes people will get from listening to it.

Libre was written with many different songwriters, and I hope that people will feel that sense of openness and freedom that I felt when we were making the album. I am grateful to all of the musicians who were involved and contributed to the spirit of the music, and I hope that the listener will hear the love that it was made with.”

When I spoke with Martinez last month, I asked her what she would like to achieve in the next few months. Launching her album was one answer, and writing new music was another. She also told me that working with the dancers from Canada’s Ballet Jörgen reawakened her love for dance. She would like to engage in collaborative songwriting with dancers and try incorporating the dancers into a live show.

As I look back on our first interview, I remember something Martinez said when she talked about landing her first gig in Toronto. It stuck with me after the interview ended. I knew I had to highlight it when I published the blog post. And I think about it again now with Martinez’s album launching tomorrow.

“When I made that decision to go for it, there was no stopping me.”


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“When I made that decision to go for it, there was no stopping me”: Interview with Singer-Songwriter Amanda Martinez

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Amanda Martinez’s latest album Libre is available now. Photo Credit: Johnny Lopera.

Amanda Martinez is a renowned singer-songwriter who has performed across Canada and on stages worldwide. She has played sold-out shows at Toronto’s Koerner Hall, New York City’s Blue Note Jazz Club, and the 2011 Pan American Games in Guadalajara. In June, Martinez released her fourth album Libre. It is hard to believe the Toronto-born artist almost pursued another path entirely.

Born to a Mexican father and South African mother, Martinez grew up household founded upon a strong work ethic. Her father came to Toronto with virtually nothing. He and his brother rode their bicycles to Canada from Mexico. The brothers had $100 to their name. Martinez’s father always told her that there are no shortcuts in life. “It’s all about working hard.”

Acting on the advice of others, Martinez shelved her dream of pursuing a music career full-time so she could follow a “more secure path.” Martinez would go on to earn a Bachelor of Science from the University of Western Ontario and a Masters in International Business from York University’s Schulich School of Business. In time, Martinez landed a job in TD Bank’s trade finance department. Music remained a hobby.

As time went on, Martinez became increasingly worried about her future. She feared growing old and looking back on her life with regret. It manifested “in a bit of a crisis.”

“I just realized that I had been going along with what everyone had told me,” she said. “I had never really given myself the chance to pursue what I had always known in my heart, that I loved music, and I loved to perform.”

At the age of thirty, Martinez left the corporate world to pursue a singing career. It was not long until she landed her first gig at Alleycatz, a jazz club in Toronto.

“I walked into this jazz club and convinced the owner to let me audition with the house band,” Martinez said. “I was very enthusiastic. When I made that decision to go for it, there was no stopping me. He said: I like your attitude, I’ll give you every Monday night. That led to me knocking on doors at clubs around Toronto.”

In the beginning, Martinez sang a lot more in English than she did in Spanish. The singer noticed that “people really responded” when she sang in Spanish.

“They could tell that was what lit me up,” said Martinez. 

When she was not performing at Sassafraz or the Rex Hotel, Martinez was busy auditioning for television. She became the host of Ontario Lottery Tonight, allowing her to give up her temp job. She landed roles in Mutant X, This is Wonderland, and Monk. Martinez also provided the voice for a character in the critically acclaimed video game Rainbow Six: Vegas.

In 2005, the singer embarked on a new chapter in her career. JAZZ.FM91 hired Martinez to host and produce Café Latino, a weekend radio program dedicated to Latin jazz from around the world. 

“I feel like that got my name out there,” she said. “People got to know me on-air, and they would come to my gigs.”

Martinez recorded her debut album Sola during her tenure as host of Café Latino. “It was always my dream to record an album.” The album released in 2006. She left Café Latino in 2008 to focus on her music career.

“I wouldn’t have had a clue that years later I would have four albums to my name,” Martinez said. “And people would still be buying tickets to come see my shows. There was always that dream, but you never where you’ll end up.”

From knocking on doors to performing sold-out concerts, Martinez’s nearly twenty-year-long career is truly remarkable. And there is still much she wants to accomplish in her career. Martinez recently filmed an episode of Private Eyes in which she plays a Mexican actress visiting Toronto. A fan of musical theatre since high school, Martinez hopes one day she can bring her love for music and acting together. “I don’t know if it’ll be something I produce myself, but I would love to use both those sides of me.”

Touring more often is another career goal for Martinez, who performed across Ontario and Quebec this fall.

“I have been doing a little bit of touring but not a lot,” said Martinez. “There are so many places I would love to visit and bring my music to. It’s always a challenge with having young children at home and with my husband [Drew Birston] touring too. I hope to continue performing outside of Canada.”

Reflecting on her days performing at Alleycatz, Martinez says she feels lucky to still feel the same excitement to get on stage as she did back then. Yes, she may have “fewer wrinkles” in pictures from those years, but none of that matters for the 48-year-old singer. Martinez is thankful for the years of life experience that she brings to her music and shares with her audience.

“As the years have gone on, I feel so much more comfortable with myself and what I’m doing,” she said. “I remember when I first started, I was curious about people’s age. Oh, that person is x years old and still doing what they’re doing and loving it. People are still enjoying their music. That brought me comfort.”

“And I remember when I was hosting Café Latino, some of my favourite albums featured these seasoned singers from Cuba. There was this character to their voices. You could hear it in their voices — their life and their experience. That brings me back when I do feel anxious.”

What advice does Martinez have for young people? Follow your gut and try not to second-guess yourself.

“A lot of momentum that I got, especially in the beginning, was through being bold and going after little ideas or opportunities that came my way,” she said. “Even the radio program, I remember thinking who am I to host a show? But then I thought you know what, who am I not to? I can learn. If you maintain that attitude of being open, a lot of doors can open for you.”


Amanda Martinez’s latest album Libre is available on iTunes, Amazon, and Spotify. 

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